PRODUCT \ DESIGNER Turning User Needs into Beautiful Realities
LATEST PROJECTS
ABOUT ME
My Journey
I’m a passionate and experienced Product Designer with a strong background in user experience, creative design, photography, and brand identity.
Over the years, I’ve had the opportunity to work with leading companies in the gaming and entertainment industries, including White Hat Gaming, GentingBet Casino, and Sky Bet Italia.
My journey has taken me from retail brands, to b2b back-office designs, then founding my own digital design studio, and now to leading the design of some of the most promising marketing projects at Kindred Group (Unibet).
MY GOALS
Aiming for useful products that actually work
My purpose is to create intuitive and clear user experiences by listening and observing people.
I believe that great design is not just about aesthetics but empathizing with users’ needs and employer goals.
I blend creativity with a user-centered approach, not only solving problems but also bringing satisfaction the user.
Whether working in team or independently, my goal is to make a positive impact through design.
MAIN SKILLS
Envisioning the final result at an early stage
Multi-discipline knowledge at work. Product, marketing and design theories put together.
Adaptability: I'm fine working on a website or app, front-office sites or back-office tools.
Collaboration: I'm comfortable working in small or big teams, with other UXers or devs.
KPIs-Driven:
I start analysing measurable data to understand where is room for improvement.
RESUME
Oct 2022 - Present - Malta
- Jumped into a new adventure as a Senior Product Designer at Kindred Group Ltd.
- As the most experienced designer in the Marketing and Commercial area, I handle the most complex and delicate projects, like Back-Office tools and new user promotions and rewards experiences.
- Mentor junior designers, share skills, and establish new team processes, design libraries, and project templates.September to October 2022
Recognized for my efforts in envisioning and building a new Back-Office tool (Omnia), which will be used internally by WHG and offered to third parties as a SaaS product.
June 2021 to October 2022
Joined White Hat Gaming LTD to enhance the structure and user experience of three core projects: Back Office, Marketing, and CMS tools.
Created a seamless environment for WHG and third parties, enabling users to assist players and handle daily tasks efficiently with a well-organized interface.
Developed a comprehensive design system, including design libraries, guidelines, and fully functional Figma prototypes with animations and interactions.
Managed interaction design for additional projects, such as casino brand websites and cashier systems.January 2020 to June 2021
Transitioned from freelancing to join GentingBet Casino, a global brand with land-based casinos, luxury resorts, and restaurants. My role is to improve Casino experience, Cashier, and Marketing communications.
February 2018 to January 2020
After Sky Bet Italia sold its assets to Starcasino, I took a break to support my family and explore new paths.
Started a freelance design studio, experimenting with creative design, photography, brand design, video production, web design, and eventually fell in love with UX.December 2015 to Feburary 2018
Created Sky Bet Italia’s brand identity and brought it to life through ads, digital displays, websites, and TV commercials.
Led the development of promotional campaigns and coordinated with an external graphic agency for HTML5 display banners.
Designed web assets to engage users and support cross-selling activities.
Delivered all physical assets for internal and customer use, like internal comms visuals, merchandising, and contest prizes.
Worked closely with marketing, product, and engineering teams using agile methodologies.July 2013 to May 2015
Directed branding and design for Simarket and Perte Supermarkets, including logos, brand concepts, internal design, promotional materials, and weekly leaflets.
Managed the production of posters, billboards, promo prints, and distribution materials, ensuring timely delivery and competitive pricing through negotiations with print centers and advertising dealers.2006 to 2013
Gained extensive experience freelancing, working on diverse projects for supermarkets, politics, jewelry brands, wedding-related businesses, and more, continuously learning and refining skills.